A name inspired by tasty ingredients and the drive for convenience
Insight made it clear that any new brand had to help shoppers make fast decisions in a market hungrily driven by convenience. Those same shoppers most regularly want their everyday choices in unfussy variants. Whilst new recipes and interesting ingredients have a place in drawing shoppers to the fixture, it’s the familiar favourites that ultimately make it into our baskets.
This is supported by the playful bite shaped graphics and bold colours to help it sing out from the shelves of forecourts, convenience stores and student unions all over the country. And after only 6 months, stockists and volumes are going well enough to show that Deli Bite has already taken a mouthful out of the UK’s preferred lunchbox.