Melton Foods make some of the best sandwiches around, just ask Waitrose or Costa. We spent time with key people in the business, had a good nose around the operation, gathered up every crumb of intel we could find on the sandwich market and drafted the proposition, vision and values that became the backbone of the identity.
The old logo focused on tradition. Something Melton wanted to move away from.
The new look and feel for the business takes its cue from a fresh, tasty and unpretentious way of working.