James Murphy
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Mor Sausages

Walkers Sausage Co, a division of Samworth Brothers, saw
an opportunity for a healthier sausage, that tapped into the trend for reduced meat consumption and more nutritional ingredients, without compromising on taste or interesting flavours.

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 The subtle smile in the bold logo type adds a touch of warmth and personality. The bespoke illustrations by Clover Robin reflect the ingredients in each variety, in a hand drawn style that adds a craft feel to remind shoppers that these sausages are still made by hand

The subtle smile in the bold logo type adds a touch of warmth and personality. The bespoke illustrations by Clover Robin reflect the ingredients in each variety, in a hand drawn style that adds a craft feel to remind shoppers that these sausages are still made by hand

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The vision was to create a healthier sausage that was big on taste, lower in fat, with flavour combinations shoppers might not expect in a sausage.

The vision was to create a healthier sausage that was big on taste, lower in fat, with flavour combinations shoppers might not expect in a sausage.

The result is a brand that disrupts its own category and has launched in 400+ Tesco stores.

The result is a brand that disrupts its own category and has launched in 400+ Tesco stores.

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