Little Rollas Granola

A sub-brand to Rollagranola, a premium, low-sugar granola brand on a mission to help people move away from ultra-processed cereals. Their next step was to create a healthier alternative for children.

Working closely with the Rollagranola marketing team, we were invited to help develop a new kids granola brand that felt playful and accessible while staying true to the company’s focus on real ingredients and healthier choices.

The challenge was to take Rollagranola’s established brand values and translate them into something that appealed to both kids and parents. Little Rollas needed to feel fun and full of character, but still credible, natural, and clearly connected to the parent brand.

Little Rollas sku colours

The solution was to build Little Rollas as an extension of the existing identity, reimagined through a brighter and more energetic lens.

The range launched with three flavours: Berry, Vanilla and Cocoa. Each was brought to life through its own illustrated character set, which became the heart of the brand.

The packs tell small stories full of personality and joy, while the characters extend into games and activities that make breakfast time genuinely fun for children.

Little Rollas Berry Granola key visual

Little Rollas Cocoa Granola key visual

Little Rollas Vanilla Granola key visual

Alongside the packaging, We developed a broader visual world to support the brand’s rollout across marketing and digital channels. From campaign visuals to social assets and supporting collateral, every touchpoint was designed to reinforce the sense of warmth, play and authenticity that defines Little Rollas.

Little Rollas Character illustrations

Little Rollas pack detail

Start Small, dream big.

With its D2C launch complete and a strong visual foundation in place, Little Rollas is now well positioned for retail growth. Its character-driven identity helps it stand out on shelf, connect emotionally with kids and give parents confidence in choosing a healthy start to the day.

Little Rollas Cocoa pack detail

Little Rollas Instagram template visuals

“James totally nailed the brief! He took our ideas and transformed them into playful, standout packaging. We love the result and so do OUR customers!”

Georgie Clarke-Gifford – Marketing Manager

Credits & Links
Photography: Rollagranola
Design & Art Direction: James Murphy