I'm James or Jimbo to most. I'm a Designer and Art Director with over 15 years experience collaborating with studios and businesses across food & beverage, retail, sport and FMCG.

My responsibilities are to question, answer and build a strong partnership with brands and their ambitions. I try to do all this with creativity at the heart and promote the power of a great idea.

I enjoy taking on projects from the very beginning and pushing it through to completion while working directly with clients. As well as thinking independently, I really enjoy collaborating with others across a scope of skills to enrich a project.

In my free time you’ll find me on the golf course, or out chucking myself down hills on a mountain bike. This is mainly to justify my love of good food and drink.

Stuff I DO

Branding & Positioning
Naming
Logo Design
Visualisation
Tone of voice
Art direction
Packaging
Print
Digital
OOH

Where I’ve been

Freelance Brand Designer
2020 – Present

Disciplines: Branding & Packaging
Studios: Penguin Random House, Koto, Turner Duckworth, Impero, Noah London,
Catch a Fire
Clients: Fanta, Jim Beam, FareShare, Greenalls Gin, Mikes Hard Seltzer, Upfield Foods & Premier Foods

Ape Creative
Senior Designer
2009 – 2020

Working on varied project disciplines within the food and retail sector. All in an eco friendly studio by the Sea. Clients include: Tesco, Waitrose, M&S, Asahi, & Samworth Brothers

Jekyll2Hyde
Junior Designer
2007 – 2009

This was my first role as a Junior Designer from University. This is where I learnt how to brief in projects, design brochures and set documents up for print, I did a small amount of everything. A lot of my technical training came from here. My main clients were Allergan and Botox.

Education

BA (Hons) Communication Design
2005 – 2007
Ravensbourne
1st with Honours

BTEC HND Graphic Design
2003 – 2005
Kent College
Distinction