Futuremade

Founded by Tracey Follows, Futuremade is a leading futures consultancy, specialising in strategic foresight, futures and trends affecting culture and commerce. The visual identity reflects this forward-thinking ethos, using a bold typographic and art direction to convey energy and momentum.

The direction is centred on a lightning bolt that also forms the letter m in Futuremade. This dual role creates a typographic mark that feels charged with energy, momentum and revelation. It also embodies duality, from positive and negative ions to utopias and dystopias, reflecting Futuremade’s mission to explore the full spectrum of what lies ahead.

Futuremade Bolt element

Futuremade typography

We worked closely with Tracey to build out the visual identity. The lightning mark anchors the system, while the wider typography and layout provide flexibility across talks, education and Podcasts.

Podcast and Stationery visuals

We extended the brand further into high impact and emotive art direction and printed marketing materials for events and group consultations.

FutureSnacks Poster

I needed a brand that could do more than unify. it had to signal clarity, impact and the future itself. James created an identity that not only delivers coherence and innovation, but gives clients the confidence they are engaging with someone who sees what’s ahead and knows how
to navigate it.

Tracey Follows - Founder & CEO